JOHNLIMMEDIA

The East Group

THE EAST GROUP

 

MOTION DESIGN

STORYBOARDING/ANIMATION

 

FUNCTIONAL DESIGN

For this project, our goal was to create an animation that showcased The East Group’s newly rebranded logo & design system. The East Group is a comprehensive Engineering/Architecture/Survey business, mainly focuses in the areas of HealthCare, Industrial, and Infrastructure/Land Planning. We wanted to highlight the design elements within the rebrand that represent The East Group’s commitment to their clients from the beginning stages of development, to the finished product.

 

Design by MRC Brand Design Studio
Animation by John Lim

 
 

Motion Design

Animation:

  • Proficient in Adobe Creative Suite (Premiere, After Effects, Illustrator, Photoshop, Lightroom, Media Encoder, Bridge)

  • Understand animation principles

  • Understand design principles